McGrath/Power
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McGrath/Power

One of the things that makes McGrath/Power unique among technology public relations firms is that it has its roots in brand-building for consumer companies such as Reebok and The Body Shop.

Holmes Report

One of the things that makes McGrath/Power unique among technology public relations firms is that it has its roots in brand-building for consumer companies such as Reebok and The Body Shop. So when the technology revolution came along, it was only natural that it became known as an agency that could build high-tech brands, from Intel to Tivo, combining creative programs designed to influence the influencers and establish clients as leaders in their categories. Equally natural was the firm’s response to the tech PR bust, as it broadened its portfolio of services to offer clients integrated marketing solutions, including logo design, advertising, website development, and brand strategy.
 
The firm continues to draw on its strengths—the ability to respond rapidly to its clients’ changing needs and to make complex technologies consumer friendly—for a handful of new accounts including Margi Systems, PrediWave, Persistence, Smartlogik, and Symmetricom, while continuing to work for major clients such as Critical Path, Pumatech, and RSA Security. The firm enjoyed its second best year since its founding, with revenues of a little over $3 million.
 
It also began to realize considerable benefit from its membership in the Worldcom Public Relations Group, which provides access to national and international markets as well as some major business opportunities. McGrath/Power assisted partner agency Buck & Pulleyn with the launch of Bausch and Lomb’s new seven-day contact lens, and worked with Padilla Speer Beardsley on the 11th Annual RSA Security Conference in San Jose.
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