McGrath/Power’s diverse team of communications professionals brings a rare variety of experience to a midsize public relations firm. There are former journalists like chief executive Jon Bloom, whose media roots are in the AP and San Jose Mercury News, and media relations director Julie Pitta, who was previously technology correspondent for Forbes, who both bring an intimate understanding of the inner workings of major newsrooms. There are veterans of some of
The growth of the firm’s emerging media practice—launching in 2007 and fully integrated into each of its service offerings in 2008—was one of the most significant accomplishments of the past 12 months. McGrath/Power worked to educate clients who had been resistant to blogger relations and other social network strategies, and expanded coverage opportunities, increased the impact of its programs and assisted numerous clients in establishing a stronger ongoing dialogue with their target audiences. Most notably, the firm helped client Nero with the fourth quarter launch of its latest consumer software products Nero Liquid TV/TiVo PC, Nero Move it and Nero 9. Bloggers were briefed as part of the launch ramp-up and the agency provided a “blogger sneak peek” for targeted A-list bloggers representing close to 5 million unique viewers per month. Ultimately, more than 700 U.S.-based blogs covered Nero’s launch.
In addition to the people, the firm is distinguished by its commitment to process. McGrath/Power’s Communicating for Action approach to messaging helps align external communications with broad business goals, and unlike some of the elaborate methodologies developed by larger firms, can be scaled to address either an enterprise-wide challenge or a single corporate activity, identifying and clarifying the issues that prevent effective communication planning and focusing on actions that make products, programs and campaigns succeed. The agency’s Value Flow process,, meanwhile, helps clients understand how their money is being spent.,, providing weekly or monthly progress reports.
It’s an approach that has attracted a diverse roster of technology clients and helped McGrath/Power win several new clients in competitive pitching situations against larger agencies, including Mohr Davidow Ventures, a leading venture capitalist firm; Digital Persona, a fingerprint identity solutions provider; and Unicorn Media, an integrated media company with patent-pending technology for the rapid delivery of diverse, broadcast quality content to a worldwide audience. While revenues were flat overall, at around $2.1 million, the firm continued to represent a diverse client list that includes Burgerville, a Pacific Northwest restaurant chain; GuardianEdge, a leader in endpoint data protection for enterprises; Access, a global company providing leading technology, software products and platforms for Web browsing, mobile phones, wireless handhelds and other networked devices; and Nero, the creator of liquid media technology known worldwide for its multimedia burning solution.
“McGrath/Power has been an integral part of our success over the past two years as their aggressive, forward-thinking approach to public relations has directly suited the needs of our company,” says Pam Miracle, senior director of public relations for Access Systems Americas. “The agency’s work has delivered consistent results with both the media and analyst communities, which has allowed us to gain recognition for Access as an industry leader. McGrath/Power also surpassed our expectations in placing Access executives as speakers at the mobile industry’s most important conferences and tradeshows, ultimately saving Access an equivalent of approximately $305,000 in sponsorship fees. McGrath/Power is a trusted partner and we have welcomed them as part of the Access family.”
McGrath/Power works with both domestic and international clients and its participation in the Worldcom Public Relations Group enables the firm to partner with other agencies in more than 42 different countries. McGrath/Power CEO Jonathan Bloom has served on the Worldcom board of directors for seven years and is the creator of the group’s strategic plan. Currently the firm serves as the lead agency worldwide for Nero, and other 2008 international client programs included extensive international guidance for ActivIdentity. McGrath/Power also successfully introduced two French companies—Miyowa and ASTEROP—to the