ME Werbeagentur, formerly known as Manfred Esser, believes in authenticity. When a company’s actions and its communications are aligned, the company is differentiated from its competition in a way that is both credible and compelling. ME Werbeagentur also believes in integration, an approach that merges traditional PR tactics with advertising, promotion, online, events and trade show communications to reinforce a company’s identity.
Founded in 1978, the firm works for an assortment of international and German companies including Instruments, Shimadzu, Rentokil-Initial and the Cincinnati Chamber of Commerce, with telematics company ATX Group and plastics company GLS Corporation joining the roster last year as the firm grew by about 10 percent last year. Interesting assignments included public relations and special event support for the 50th anniversary of the famous Düsseldorf Marketing-Club.
Founder Manfred Esser is still an associate member of the firm, but leadership is provided by Ralf Weber, Sabine Schwarzer and Jennifer Siegert, all three of whom have international experience. Weber was recently president of the international public relations network IPREX, of which ME has been the German member since 1987.