Until recently, MGA Communications was known primarily for its issues management work, and in particular for its 10-year assignment with the parties cleaning up Denver’s Rocky Mountain Arsenal, one of the worst Superfund sites in the nation and a textbook case of public participation. But over the past year or so MGA has been evolving into a new kind of integrated agency, joining forces with marketing agency Kinzley-Hughes in 1996 and importing creative expertise from Denver ad agency PiersonHawkins last year to expand its offering. The firm’s services include offline and online marketing, branding and positioning, issues management, public, media and government relations, and market and opinion research.
MGA has developed a strategic planning process it calls Market Dimensions, designed to help the firm harness a client’s industry knowledge and its own creative insights to create appropriate positioning and messaging. The more recent MGAdigital offering, including a relationship with e-commerce research company Jupiter Communications, provides an impressive Internet offering. Add in a commitment to measurement and evaluation that’s unusual for an agency its size, and it’s easy to see why MGA has a reputation that extends beyond its Denver market.
As a result, MGA estimated 2000 growth of around 35 percent, with revenues above $4 million for the first time. New business has come from Internet and technology clients such as MuchoInfo and C3Med, who join a client roster that ranges from Shell Oil Company and US West (measuring the value of its Winter Olympic sponsorship) to Driveoff.com. In addition to Bill Pierson and Brian Hawkins, who joined when their ad agency was acquired, MGA also added Deborah McLain, director of e-business services, to its management ranks.