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Holmes Report
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Holmes Report

Now in its 10th year, mPRm is one of the leaders of a new generation of Los Angeles-based public relations firms with its roots in the entertainment industry—it’s equally at home launching digital innovators such as online video site or working with established institutions like the L.A. Ballet—into a broader practice bringing the same attention-grabbing mainstream and digital communications techniques to an array of lifestyle and technology clients. The firm sees public relations as “an art form,” it founder say, one that requires “proactive, imaginative and bold solutions to diverse and complex problems.”


So for, a leading viral video site, with edgy content and an model that offered consumers a revenue share opportunity, mPRm created a consumer campaign that challenged the emerging crop of user-generated video auteurs to submit the first picture of Baby Suri, the elusive newborn of Tom Cruise and Katie Holmes. For the national release of “An Inconvenient Truth”, meanwhile, the firm navigated the media controversies that swirled around former vice president Al Gore and environmental activist and producer Laurie David, bringing together a team that spanned experts in entertainment, politics, and science. Other highlights of the past 12 months included public relations support for Oscar nominee Atonement; the launch of Chumby for Chumby Industries; Film Independent’s Spirit Awards; continued media relations support for Jimmy Kimmel Live!, and U2 3D.


The mPRm team is led by founders and co-presidents Rachel McCallister and Mark Pogachefsky. McCallister, founder of Rachel McCallister & Associates and co-founded KillerApp Communications (which were merged into mPRm), provides guidance for the company’s corporate, television and digital media and technology clients and is chairman of the Television Publicity Executive Committee and serves on the board of the Digital Coast Roundtable. Pogachefsky focuses on the firm’s film and corporate clients.  He began his Hollywood career writing and editing the Paramount Pictures studio newsletter, worked at Clein + Feldman and Andrea Jaffe & Associates, and founded The Pogachefsky Company in 1992, merging into mPRm in 1998.


The past 12 months saw considerable growth in the digital media and technology practices—launching a new service called sPRead Solutions that taps into the firm’s knowledge of Web 2.0 to deliver innovative viral marketing strategies—although overall revenues dipped slightly to around $6.3 million. The firm continues to work for clients including Ceiva Logic, Cartoon Network New Media, Dolby Cinema Group, Fox Reality Channel, Discovery, WCSN, National Geographic Digital Media, Participant Productions, Oxygen, Generate, and Warner Home Video, while adding assignments from Chumby Industries; Filmaka, and Si TV.


mPRm has international capabilities via its membership in Public Relations Organisation International, a leading international partnership of locally owned public relations and marketing firms. 

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