National Public Relations
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Holmes Report
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National Public Relations

Holmes Report

National Public Relations is Canada’s largest public relations firm, with 325 employees in eight Canadian offices (Montreal, Toronto, Quebec City, Ottawa, Calgary, Vancouver, Victoria, and—its latest addition, following the acquisition of MT&L Public Relations—Halifax) as well as outposts in New York and London. Led by founder Luc Beauregard and a team of veteran communications professionals—including executive vice president Jean-Pierre Vasseur and senior VPs Francine La Haye and Ed Gould—the firm covers the entire Canadian marketplace and offers a full range of services.
The firm is strong in both consumer and corporate communications, and has capabilities in public affairs, investor relations, healthcare and technology, as well as a unique energy practice that operates from its Calgary office and a medical communications and clinical research based in Toronto. National also has a significant interest in Global Public Affairs, one of the nation’s largest lobbying firms, and operates (through an unusual partnership) the Cohn & Wolfe network in Canada.
Fee income for 2006 was around $54 million, up by 15 percent over the previous year, with its U.K. operations—now three years old and operating under the Axon Communications brand—doubling in size to 23 employees. The firm also created a new baby boomer marketing division, which has been working with research firm CRA-Cogen to monitor trends among that critical demographic segment, and grew its account base, which includes 1,000 companies, including long-standing clients McDonald’s, Molson, Provigo and National Bank—each of which has been with the firm for at least 15 years.
National “really works had to become a strategic partner versus a supplier, and that speaks volumes to me about why they’re successful,” client Mike Randall, vice president of social responsibility communications at the Atlantic Lottery Corporation told Marketing magazine, after National was selected as its 2006 Public Relations Agency of the Year.
 National is the Canadian affiliate of Burson-Marsteller
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