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Holmes Report
Holmes Report
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Holmes Report

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When NettResults opened its doors in Dubai in 1999, public relations services in the Middle East were typically provided by advertising agencies leveraging their spending to secure additional “free” media coverage. But over the past few years, the market for corporate communications has grown in size and sophistication, and firms like NettResults now provide a vital service to multinational corporations managing their reputations and marketing their products and services in the region, to local companies telling their stories to their domestic markets, and increasingly to expanding Middle Eastern companies and government organizations hoping to build their brands in Europe and the rest of the world.

            NettResults specializes in media relations across the entire Middle East region, maintaining its own proprietary database of journalists, using proprietary software tools to distribute news across borders, and monitoring media results. The firm offers particular expertise in the technology, real estate, finance, and the industrial/energy sectors. Its financial public relations practice, founded in 2000, recently expanded to include an investor relations offer.

            “NettResults has become part of the Habib Bank AG Zurich family by constantly offering us inspired creative ideas, professional media relations implementation and a speedy response at an affordable price,” says Amer Farid, second vice president of Habib Bank, a client for six years.

            The firm’s leadership team consists of executives equally comfortable in the west or in their adopted home. Chairman Richard Humphreys was previously president and chief executive of Saatchi & Saatchi’s network advertising, business-to-business sales promotion and direct marketing companies, based in New York. Nick Leighton, founder and vice president, was marketing director for APC (American Power Conversion) for Eastern Europe and the Middle East in the mid 90s and coordinates the operations of the firm’s Dubai and Los Angeles offices. James Hartnell, vice president, started his carrier in the British army and was managing director of Aether Media in the Middle East for two years before joining NettResults.

            Growth last year was approximately 40 percent as the firm experienced growth in its real estate, technology and the industrial/energy groups, with new clients including CA, Jabra, Creative Labs, O2, Alsunut (real estate), Dubai Lagoon (real estate), Metito (water desalination), the online community Al Bawaba and the United Nations World Food Programme, which hired NettResults to raise the profile of its school feeding programme in Cambodia. The firm organized a press tour that took 12 international media to Cambodia with UN officials and representatives of the ministry of finance in the Kingdom of Saudi Arabia who were evaluating the need for aid. A similar tour of Pakistan allowed reporters to view the devastation of the Kashmir region six months after last year’s earthquake.

            From its Dubai hub, the firm can covers the Gulf region (United Arab Emirates, Kingdom of Saudi Arabia, Kuwait, Qatar, Bahrain, Oman), the wider Middle East region (including Jordan, Syria, Lebanon), North Africa (most commonly in Egypt and Sudan) and Pakistan. And through international alliances and our wholly owned office in California, it can also implement media relations through Europe, North America, South America and Asia, primarily for Middle Eastern clients.


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