NEW YORK—New Era Cap Company, a leading headwear designer and manufacturer, has selected Dan Klores Communications as its public relations agency of record for 2008. DKC will work with New Era on a number of major initiatives including expansion of its product line and celebration of the 2008 Major League Baseball All-Star Game at Yankee Stadium.
DKC teamed with New Era in 2006 to build awareness for the opening of its first flagship store in New York City, citing DKC’s “out-of-the-box” thinking as a primary reason for making its selection.
In addition, Elite Model Management, the world’s largest modeling agency, has signed with DKC for a public relations campaign that will build mainstream recognition of Sports Illustrated Swimsuit and Victoria’s Secret model Jessica White.
Elite Model Management cited DKC’s history of developing mainstream brand recognition for models such as Kimora Lee Simmons, Naomi Campbell and Petra Nemcova in making its decision.