WASHINGTON, D.C.—Spectrum Science Communications has hired social marketing and health communications veteran Jerry Franz as executive vice president. Franz will assist in the management of Spectrum’s strategic direction, financial and new business planning, and core infrastructure, including
oversight of client teams, as well as Spectrum’s interactive and creative departments. For the past year, Franz has been an executive vice president with Porter Novelli’s Washington office. Previously, he supervised national health education campaigns and organization communications for the American Diabetes Association for 11 years.
SAN JOSE, CA—BEA Systems, a leader in enterprise infrastructure software, has named Weber Shandwick Worldwide as its new agency of record, replacing Bite Communications, which had declined to participate in the review for the business. Bite acquired the BEA account when it bought the public relations operations of Applied Communications in 2003. Applied had worked with BEA since late 2001. Tim Marklein, who is currently executive vice president and general manager of Weber Shandwick’s Bay Area operations, was previously a senior vice president at Applied.
PARSIPPANY, NJ—Coyne Public Relations has added veteran healthcare industry reporter, Bill Borden to its healthcare team as a senior account executive. Borden was previously a correspondent for Reuters, a global news agency, and he covered healthcare, retailing and corporate news for 12 years.
NEW YORK—Stanton Crenshaw Communications has been chosen to handle a corporate public relations campaign for Roanoke Companies Group, one of the country’s top providers of home improvement products such as grout, caulk, adhesives, and tools to leading retailers including The Home Depot, Lowe’s and Menard’s.
SOUTHFIELD, MI—Marie Remboulis has been named vice president of corporate communications and a member of the strategy board for automotive parts supplier Federal-Mogul Corporation. Since joining Federal-Mogul in 2000, she has been director of human resources for the lighting group and the global shared services program. Prior to Federal-Mogul, she held positions of increasing responsibility in human resources management with Danka Office Imaging Canada and several divisions of General Mills Restaurant Canada.
DETROIT—NextEnergy, Michigan’s alternative energy innovation center, has selected Airfoil Public Relations as its agency of record. Airfoil will provide comprehensive strategic PR support, including media, government and community relations. In addition, Airfoil will provide support for the grand opening of the NextEnergy Center, an alternative fuels research and development center currently under construction in Detroit’s TechTown.
BOSTON—Ronald Rosenberg, a former business and technology journalist at The Boston Globe, has joined LehmanMillet, a marketing communications firm focused on the medical device and diagnostic marketplace, as manager of public and professional relations. Rosenberg will report to agency vice president Sandy Bodner, who has been charged with expanding the firm’s public relations practice.
NEW YORK—JetBlue Airways has named Todd Burke vice president of corporate communications. Burke succeeds Gareth Edmondson-Jones, JetBlue’s founding member and former vice president of corporate communications, who left JetBlue this month to return to his home in Sydney, Australia. Burke joined JetBlue as director of corporate communications in November 2003, after an 18-year career with American Airlines and TWA in a variety of increasingly responsible positions including field operations, training, community affairs and corporate communications.
TROY, MI—Hass MS&L has named John Cortez to vice president. Cortez is in charge of advising clients on topics ranging from company and brand positioning to crisis communications. As vice president, he will
also help direct the agency’s editorial services projects. Prior to joining Hass MS&L in 1999, Cortez was senior editor of AutoWeek magazine.