DENVER—Ogilvy Public Relations Worldwide has been selected as the public relations agency of record for Quiznos Sub, one of the fastest growing sandwich chains in the United States. Ogilvy PR will provide comprehensive public relations services including media relations and consumer outreach for Quiznos Sub. “We selected Ogilvy PR because of the agency’s strong understanding of the Quinzos brand and the quick service restaurant industry,” says Quiznos vice president of public relations Stacie Lange. “We believe this strong knowledge base, coupled with the agency’s reputation to deliver sound public relations results, makes Ogilvy PR the right partner for us.”
NEW YORK—David Taft has been promoted to senior media relations specialist in the New York office of Carmichael Lynch Spong. Before joining CLS, Taft was a writer and segment producer for CNN’s financial news division.
BOSTON—SMSC (Standard Microsystems Corporation), a global supplier of semiconductors to top-tier PC, peripheral and consumer electronics brands, and Genalytics, a leading developer of predictive modeling software, have named MS&L Boston as their agency of record. For SMSC, MS&L Boston is providing counsel and execution on brand positioning, corporate messaging, product launches, media and industry analyst relations, and other public relations activities. MS&L’s team for Genalytics is focusing on brand positioning, media and industry analyst relations, announcements, and event coordination.
BOSTON—International Data Group, a leading technology media, research, and event company, has named Howard Sholkin director of corporate communications. He is responsible for media relations at IDG and for supporting business units and their PR efforts. Sholkin, who began his career in broadcast journalism, has served in communications and marketing management positions at a half-dozen Boston-area high-tech firms including Computervision, Technology Concepts, Digital/Compaq, and Getronics.
NEW YORK—M Booth & Associates has promoted Diane Fusilli to senior vice president and director of the agency’s public issues practice. Other promotions include Jennifer Teitler to senior vice president; Brad Laney to vice president; Dana Kopp to senior account supervisor; and Kurt Rossler to account supervisor.
TEMPE—Time America, an operating subsidiary of Vitrix and a leading developer of web-based and client-server workforce management solutions, has retained KCSA Public Relations Worldwide to initiate a proactive investor and public relations campaign.
WASHINGTON, D.C.—Hill & Knowlton has named Angelo Terrana an account supervisor with its public affairs practice. Terrana comes to Hill & Knowlton after serving several years as press secretary to U.S. Representative Bill Shuster’s (R-Penn.).
SAN JOSE—Calpine Corporation, one of North America’s leading power companies, has promoted William Highlander to vice president of public relations. Highlander joined Calpine in 1999 as director of public relations, and drives all activities designed to enhance the corporate identity and reputation of the company, overseeing strategic communications, media relations, marketing communications, employee communications, community relations and special events. Before coming to Calpine, Highlander led corporate communications for 15 years at FMC Defense Systems and United Defense.
RALEIGH—Capital Strategies has hired Billy Warden as account director. Warden is a former executive producer at E! Entertainment Networks who is 2000 served as communications director in the campaign of North Carolina Lt. Gvernor Beverly Perdue.
NEW YORK—5W Public Relations has been retained by Powermoves, a marketing firm founded by former road manager for Sean “P. Diddy” Combs Shawn Prez; Buyhiphop.com, a full service hip-hop electronic commerce provider and e-business consulting firm; and Ostrum Education, led by Eva Ostrum, one of the nation’s foremost experts on education and a consultant to schools and school systems.
CYPRESS, CA—Mitsubishi Electric & Electronics USA has promoted Cayce Blanchard to vice president of corporate communications. Blanchard will lead all internal and external communications activities for the company, and serve as the main communications liaison between Mitsubishi Electric’s corporate headquarters in Japan and its U.S. operations. Prior to joining Mitsubishi Electric, Blanchard was director of strategic planning and corporate relations at TECSTAR and director of marketing services and communications at Fluor Corporation.
CAMBRIDGE—Feinstein Kean Healthcare has promoted Kelly Hennessy to account supervisor in the company’s pharmaceutical communications practice and hired Sally Whiting, formerly of Weber Shandwick Worldwide as account executive.
MCLEAN, VA—Jeffrey Heinz has been appointed director of investor relations for Gannett Co. Heinz was previously managing director, investor relations with SLM Corporation (Sallie Mae), where he was the primary contact with the investment community.