Niehaus Ryan Wong was one of the first of a new wave of technology public relations firms to hit the scene in the mid 90s, and one of the first to make it big, thanks to its eye-catching work on behalf of Internet industry scion Yahoo! But unlike many of its competitors, Niehaus Ryan Wong is built to last. The departure of its one-time marquee client—seeking a global reach NRW simply couldn’t offer—and the dot-com crash notwithstanding, the San Francisco-based agency still has a good deal to offer in the way of insightful thinking and stellar execution.
NRW has always been more than a hype machine, and its Architecture of Identity methodology, which helps clients create a compelling framework for their identity, driving consistent messaging and brand positioning through all channels of communications. The methodology, and NRW’s nimbleness in executing against it, enables the firm to drive industry trends, outmaneuver competitors, and respond in real-time to ever-shifting markets. While still best known for its work in the new media and e-commerce categories, NRW boasts broader technology expertise and an impressive array of services, including a newly minted business intelligence unit in its New York office.
With new business successes including Creative Labs, nanotechnology incubator Technanology, and Nordstrom.com, NRW enjoyed another year of healthy growth in 2000 and estimates revenues at about $15 million. It also made a handful of key hires, including Paige Bischoff and vice president of its people and technology group; Aaron Heinrich as VP of its new commerce and global networks group; Craig Wood as VP and managing director in New York; and David Roberts as director of knowledge management. The agency’s unique culture—entrepreneurial, innovative, unpredictable—continues to attract some of the most energetic and insightful young people in the business.