Multispecialist public relations consultancy
The name Noesis comes from the Greek for “rational thinking,” which has been a hallmark of the firm’s approach to business and communications problem solving since its launch.
Founder Martin Slater was educated in the U.K. and at MIT in the U.S. and did post-graduate research and teaching at Harvard and the University of Turin before a three-year career with the U.K. Treasury, advising ministers on agricultural and trade policy. He launched Noesis in 1991, and over the past four years it has grown to become one of the top 10 public relations firms in the Italian market (according to rankings by trade association Assorel), with 40 people in five offices—the Milan headquarters and regional branch offices in Rome, Turin, Trieste, and Udine—and fees last year of slightly more than €5 million.
Noesis is a full-service firm, with capabilities in corporate and financial communications, internal communications, public affairs and marketing communications, and experience that spans several industry sectors, including healthcare, technology, consumer products, finance and the commercial and public services industries. The majority of the firm’s clients are multinationals, including Toshiba, Hitachi and BEA Systems in the tech space; Chiron, Novartis, Pfizer, and Solvay in the healthcare sector; financial services companies Prudential Financial and Clerical Medical; and consumer companies Kimberly-Clark, Coronel Tapiocca and the Champagne Producers’ Association. They are served by a stable (account managers have an average five years tenure) multilingual team headed by Slater and managing directors Antonella Romano (corporate, finance, and healthcare) and Giovanna Pandini.(technology, consumer, and media monitoring).
Last year saw modest growth, but the firm is on track for a double digit revenue increase on 2005, with the relatively recent finance division leading the way. New business over the past 12 months came from UPS, the Province of Massa Carrara, Fidelity, Indesit, and Roche, and interesting assignments ranged from an internal communications assignment for Pfizer to a reputation management and public affairs campaign for Kimberly Clark to new product introductions for Indesit to a 10-city road show for Toshiba PCs. “We would suggest Noesis if you are looking for strategic, dependable, and efficient support,” says the corporate communications director of one multinational client. “Our lead contacts have been invaluable members of the network, helping us shape proactive media relations at both a corporate and brand level in Italy and formulating high impact public affairs campaigns. [Noesis is] one of the most dynamic agencies we have.”
The firm handles several international assignments, with a particular focus on the emerging economies of the Balkans, where it works closely with leading local agencies.