Full-service public relations
Giant French public relations firm i&e Consultants has achieved such a dominant position in the marketplace that it frequently finds itself unable to take on new clients because of conflicts. In the past it has referred many such clients to local boutique firms, but now it’s referring most of them to a single boutique: Opinion Valley, a subsidiary established in 2004 as part of the i&e Group and led by i&e veteran Donovan Hawker as managing director and consultants Charlotte Benoit and Caroline Chalindar.
Highlights of the past 12 months included the firm’s work for France Antilles, an opinion monitoring assignment that tracked sensitive topics and developed communication opportunities for senior management. For Google, meanwhile, the firm established a press office to centralize press relations, media trained new spokespeople, and secured three press reviews a week for the company and its products. And for 3M, the firm sought to secure visibility for the firm’s Nexcare beyond the “band-aid season,” generating more than 50 clients in the consumer and specialist press.