Historically, the integrated marketing approach has been more common in the healthcare sector—where a good number of the leading PR firms have been affiliated with advertising, medical education and other specialists—than in the technology space, where most of the industry leaders are stand-alone PR firms. Owen Media, which celebrated its 10th anniversary in 2007, is an exception, offering public relations, advertising, interactive, events and graphic design capabilities under one roof to clients with technically complicated stories to tell to sophisticated audiences, particularly enterprise IT firms and consortiums (an arena that poses unique challenges and in which Owen Media has a unique expertise).
The past 12 months saw Owen Media renew contracts with several of its largest and longest-tenured clients including Lexmark International, ClearSpeed Technology, the Infiniband Trade Association, and the Itanium Solutions Alliance, as well as the expansion of the firm’s client base, with the addition of several two new accounts in the clean tech space (the Climate Savers Computing Initiative and The Green Grid) and several consumer tech companies as well as the HomePlug Power Alliance, a consumer-based consortium. There was continued strength in the firm’s core media and analyst relations business and Owen Media also took steps to establish itself as a strategic marketing and communications partner by offering expanded services in new media content including website development, podcasts and blogs, webcasts and more.
Interesting assignments included the firm’s work for The Green Grid, a global consortium formed in February 2007 to address the data center power crisis. Owen Media coordinated the organization’s initial webcast in August 2007, helped secure speakerships for The Green Grid representatives at eight international conferences in 2007, and expanded the consortium’s membership. For the Climate Savers Computing Initiative, a global industry consortium led by Google and Intel, the firm focused on raising awareness among U.S. college students, urging them to enable power saving features on their desktop PCs.
Owen Media’s largest offices are located in