In a Twin Cities market that is home to a handful of highly touted creative boutiques, there’s a danger that Padilla Speer Beardsley might be perceived as stodgy and even old-fashioned. Founded in 1961, PSB has been around a lot longer than most of its local competitors, and with its roster of midwestern business-to-business clients and an approach that emphasizes substance over style, it’s not as immediately eye-catching as other market leaders. But PSB is a well-kept secret, a midsize multi-specialty firm—don’t call it a generalist—that offers disciplined communications services and puts a healthy emphasis on making sure they deliver bottom-line results.
PSB employs a proprietary methodology it calls Communicating for Action to develop public relations programs aimed at behavioral outcomes, not just press clippings. The firm’s commitment to research and evaluation includes a partnership with reputation measurement pioneer Walker Information, which has developed a stakeholder assessment tool that is integrated into PSB’s account planning process. And PSB supports its top quality strategic thinking with a client-service mentality that’s pure Midwest—and a commitment to professional development that means the talent pipeline is always well stocked.
Typical of the agency’s work is its ongoing effort on behalf of Rockwell Automation, a leader in manufacturing control equipment that has called on PSB for employee communications, corporate positioning, and issues management counsel. New business added in 2000 ranges from old economy mainstays such as 3M, which assigned its new Command Adhesive hangers to PSB to not-for-profit organizations such as Girls on the Move, a national Outward Bound project, to new economy start-ups like ican.com, which provides decision-support software to healthcare professionals.
On October 3, PSB celebrated a milestone as it welcomed its 100th employee—an indication of another year of solid growth.