Public relations and investor relations consultancy
It’s a measure of how far public relations in Eastern European has come, and how fast, that independent firms such as Partner of Promotion can produce work worthy of competing against the best from markets with a much longer history of corporate capitalism. But compete they can, as Partner of Promotion demonstrated in winning the European SABRE Award for best crisis management campaign of last year (for its work on behalf of banking client Inteligo Financial Services) and being named as one of five finalists for the best public relations programme in Europe.
Partner of Promotion was formed in the 1994 and offers a broad range of corporate and product public relations counsel. It has considerable experience in corporate and crisis communications, public affairs, and marketing support, in addition to investor relations and IPO support, with particular strength in the FMCG, fashion and health sectors. That diversification has fuelled healthy growth, and Partner of Promotion now employs 29 consultants and was ranked fourth in the market by the Warsaw Business Journal, with 2004 fees of around $2.5 million. It’s on track for further growth this year, thanks to long-term relationships with clients such as Motorola (corporate and product PR, including the launch of new GSM handsets), PKO BP and the Ministry of Finance (public education), Ferring Pharmaceuticals, Inteligo; Philips (product PR); Procter & Gamble; Statoil; 3M; and the German Embassy in Poland (public affairs and issues management); and Belvedere/Sobieski for the privatization of the largest vodka producer in the country.
Founder Pawel Trochimiuk also serves as vice chairman of the 20-member Polish Public Relations Consultancies Association. Co-owner and managing director Piotr Talarek joined in 1997 and has worked on more than 40 IPOs; client service director Kasia Terej has experience consulting with IT companies; and Anna Hahn-Leœniewska, a five-year veteran of the firm, was promoted to account director earlier this year, joining Lidia Cieœlak in that role.
International assignments are handled through the Pinnacle Worldwide network, with members in 60 countries, but Trochimiuk and Talarek are looking at expanding the firm’s reach throughout Central Europe, forging alliances with similar firms in some of the other fast-growth markets of the region.