PepperCom has established a reputation as one of the leaders in the Internet arena, with a heavy focus on the business-to-business sector. PepperCom’s business is focused in three areas—technology, which includes both hardware and software manufacturers; Internet and Internet infrastructure companies; and corporate counseling to Fortune 1000 companies embarking on e-business initiatives. The agency closed 2000 with revenues of about $10 million—an increase of more than 120 percent over 1999.
PepperCom differentiates itself from most of its competitors through its positioning and partnering programs. At the start of every program, the firm conducts a brief but thorough audit to determine exactly what sets a client apart. The process includes individual, one-on-one interviews with internal and external audiences as well as a thorough competitive analysis. In addition, PepperCom pioneered the use of Web-based partnerships to extend reach and enhance credibility. Almost all client campaigns include a co-branded initiative such as research or content exchange, and PepperCom has developed a totally separate e-business, Partnership Central, to create such partnerships.
PepperCom beat out G.S. Schwartz, Schneider & Associates and Syntax to be named Information Week's first public relations firm of record, and other new business wins included Bank of Montreal for its Procure2Pay eComemrce platform; Charles River Ventures and Frontline Capital Group in the venture capital space; and Edgix, Metastream and Knowlagent in the technology practice. The Internet group, meanwhile, picked up GemKey, BigMachines, Procure.Com, and Celarix. They join a client roster that includes GE Capital, Steelcase, VerticalNet and Computer Sciences Corporation.
In addition to its New York headquarters office, PepperCom recently added a west coast office in San Francisco under longtime agency exec Andy Hilton. The firm also added Deborah Brown, a veteran of Mindspring and Technology Solutions, as senior director in charge of the corporate and e-business practice.