Celebrating its 10th anniversary in 2007, PR Pundit has risen to prominence in the increasingly crowded Indian public relations market in part because of its ability to deliver strong media results for clients even in the absence of conventional news. The firm prides itself on its ability to work with features editors to develop story ideas, a creative approach that maximizes opportunities even for clients with limited resources, and for a commitment to client service that has resulted in one of the best client retention levels in the market.
The firm employs a team of 35 professionals, led by founder and director Archana Jain, a 17-year veteran of the corporate communications world with experience in industry sectors including automobiles, consumer goods, financial services, media and entertainment, retail, and travel and leisure. Jain previously worked at Indian PR powerhouse Genesis (now part of Burson-Marsteller), where she was a founding partner. Jain is supported by Arpana Kumar Ahuja, former director of corporate communications with Encyclopaedia Britannica; Bina Koshy, head of the financial services practice, and another Genesis veteran; Sayantani Mukherjee Roy, who manages the firm’s south zone operations and previously worked with Perfect Relations and Corporate Voice Shandwick; and Charu Raizada, a veteran of Enterprise PR, Perfect Relations and Percept Profile.
The firm represents a host of consumer and lifestyle clients, including Buongiorno, Bvlgari, Chevron, CNN-IBN, CROCs, Gucci, Hugo Boss, IBN 7, Lifestyle (Landmark Group), Lladro, Magppie, Moet Hennessy, Oriflame, Radio Mirchi, Royal Sundaram, SABMiller, SaharaOne Television, Salvatore Ferragamo, Seventymm, Crystallised Swarovski Elements, TTK Prestige, Ultra Motors, Villeroy & Boch, WSG Pictures and Wills Lifestyle. The past 12 months have seen considerable growth in the high street retail and luxury goods segments, with the addition of new clients including Wills Lifestyle and Gucci.
High-profile assignments included the introduction of CROCs and work alongside Radio Mirchi as it grew from 10 Indian stations to 27. According to the latter client: “As we have grown over the past four years… PR has played an important part in Mirchi being conferred the Superbrands status in