When Laura Schoen, who founded PResence six years ago, left the agency to head the global healthcare practice at BSMG Worldwide, it signaled the end of an era. PResence had established itself as one of the nation’s leading healthcare PR boutiques, recognized for its media relations capabilities and the quality of its creative product, from collateral materials to video news releases and public service announcements. Now, under the leadership of Burson-Marsteller and Ogilvy PR veteran Nancy Rueth, the agency is looking to expand—possibly through acquisitions—into areas ranging from clinical trail recruitment to public affairs and issues management.
The agency’s integrated approach has set it apart from many of its competitors. In addition to being able to produce first class creative in-house, PResence is able to draw on the resources of the international Euro RSCG Healthcare network, the fourth largest healthcare communications group in the world with sister agencies specializing in medical advertising, online communications, managed care consulting, sales force training and medical education.
Estimated 2000 revenues are $4 million, with new the biggest new business success the firm’s selection to handle a trio of new products from Pharmacia. The firm continued its award-winning work for Bausch & Lomb Global Eye Care—leading an integrated international communications effort for its consumer products—and for MedImmune, a leading biotechnology company. It also expanded its San Diego office, with assignments from Dako, Ziment, and NexCura, and added counseling expertise with the appointment of Cynthia Amorese, an expert in women’s health issues, as VP and Rachael Pay, who transferred from the Euro RSCG London office.