Racepoint Group
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Holmes Report
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Racepoint Group

Holmes Report

Racepoint Group, the lead public relations agency of Larry Weber’s post-Weber Shandwick venture W2, has not made as much noise as industry observers might have expected, given that Weber has not historically been one of the industry’s shrinking violets. The result is that Racepoint, surprisingly, could sneak up on people. Its U.S. revenues were up by close to 50 percent last year, the firm established a beachhead on the west coast with the opening of a San Francisco office, and acquired Fuse PR in London to give it a foothold in the U.K. Perhaps even more important, it is as well-placed as any firm in the PR business to take advantage of the explosion of interest in digital communications, given its own in-house expertise, Weber’s uncanny ability for identifying and helping clients take advantage of hot trends, and W2’s ownership of Digital Influence Group.
 Racepoint focuses on the technology, life sciences and digital media relations sectors, and is distinguished by its deep domain expertise in the first two arenas, its strong relationships with key media and analysts, its focus on business results, and its commitment to measurement and analysis. The firm’s RaceTrack product is an interactive web-based application that enables Racepoint and its clients to communicate and exchange information over the web and includes media and analyst contact management, document sharing, tour planning, speaker management, campaign status and team calendaring.
 Led by Weber, who serves as chairman, and CEO Marijean Lauzier, a successful entrepreneur and agency leader in her own right, Racepoint has built a client list that includes some of the hottest technology brands in the world, inlcuidng Cook, Monitor Group, BBN/PodZinger and MIVA. New to the roster in 2006 were Sophos, Helicos Biosciences, eHarmony, Neighborhood America, Maven Networks, ExpoTV, Nextumi, ZenZui, Bungee Labs, Kryptiq, Neurologica, and One Laptop per Child, a global campaign to raise awareness of a global initiative to provide low-cost laptops to school children in developing nations.
“What impresses me about Racepoint is the blend of strategic counsel and execution it offers to emerging businesses like Renesys,” says Lisa Ranger, vice president of marketing at Renesys. “Racepoint has been instrumental in our overall strategic messaging, which has resulted in us being successfully positioned as a market pioneer. From this, we have received very favorable media coverage that has translated into business development opportunities.”
Since its inception in 2003, Racepoint has worked with partners and affiliate agencies around the world to execute global campaigns for clients. In October 2006, the firm acquired Fuse PR in London (now Racepoint Group U.K.) and named its founder, Jay O’Connor, managing director of Racepoint Group Europe.
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