Independence agrees with rbb Public Relations. Having bought itself back from Weber Shandwick in November 2001, the former Rubin Barney & Birger has grown by 25 percent, picked up some exciting new clients—from the Florida bar to baseball’s Florida Marlines—and established itself as one of the top employers of choice in the public relations business.
When the leadership team at rbb bought the firm back from Weber Shandwick late in 2001, it set out to create a different kind of public relations firm, committing to employee ownership, a business model that would “instill a cooperative spirit into the ownership and management of the firm,” and open book management. Says one employee, “rbb has remained a place of constant growth—if not, I would not have stayed for nine years. The work we do continues to be challenging and new.” Adds another, “I have been with this agency for more than eight years and appreciate the opportunities that have come my way…. I have been fairly rewarded for my hard work and dedication and look forward to spending my career here.”The firm’s work spans several practice areas, with the corporate practice leading the way. A major assignment for the Florida Bar—called Dignity in Law—helped put the agency on the map in the wake of its rebirth, as it set out to tell the whole story about the good work lawyers and judges do every day in the state of Florida. The firm has also handled a program for Tractebel, which purchased a major Enron asset, and continues to produce impressive work for 12- year client Florida Power & Light. Meanwhile, the consumer practice—including a strong Hispanic marketing capability—has been making headway too, with work for the Marlins and Masterfoods USA, the parent of M&M Mars.