Red Lorry Yellow Lorry
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Holmes Report
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Red Lorry Yellow Lorry

Business-to-business PR for technology and media clients U.K.

Holmes Report


Red Lorry Yellow Lorry was launched in 1999 by a trio of executives—Guy Walsingham, Stuart Grant and Rob Ettridge—with a 15-year history of working together to deliver public relations consultancy to clients in the broadcast industry. The firm quickly developed its capabilities beyond the traditional media relations arena, adding a written communications specialty and serving as an external marketing department for several clients, and its focus beyond broadcasting—it now has a formal IT division—to provide communications support for companies in technology, telecommunications and digital media, content providers and the technology companies that deliver the content. More recently, the firm has also expanded geographically, opening an office in Los Angeles to work with a number of its clients headquartered on the west coast of the U.S., and this year adding “lorries” on the ground in Singapore.
The founders continue to play an active part in the business—they have worked together for more than 15 years and have client-side experience as well as agency expertise—and have been joined over the years by account director Kim Willsher, a veteran of the telecoms and broadcast sectors, who relocated to lead the U.S. operation; and “words guru” Heather Atchison. New in 2010 are Jon Short, who heads up the Lorries’ media team, and Errol Jayawardene, who leads the telecoms team.
Red Lorry Yellow Lorry has grown at an impressive rate over the past decade, and last year was no exception, despite the global economic crisis, with fee income up by 20 percent for the second consecutive year. Much of that growth came from the new IT division, which picked up accounts including Global Knowledge (IT training), IronKey (data protection) and Quantum (data storage). Other new business came from Nevion (video transport technology), MasterImage (3D cinema and mobile technology), Avid (digital media), and Filmlight (film colour grading). The firm also continues to work with AMD, Aspera, Cinesite, Comverse, Itfc, Nagravision, and Prime focus.
Many of the firm’s most interesting assignments over the past 12 months have involved managing product launches and gaining visibility for clients around the big trade shows like IBC, NAB and Mobile World Congress. At this year’s IBC (a leading electronic media industry forum), the lorries managed 10 clients and held over 200 press, analyst and influencer briefings which generated significant coverage and helped to drive sales. He firm also continued to integrate social media into its offering for clients such as Avid and Cinesite.
“We’ve been working with the Lorries for a couple of years now, and in that time they have proven themselves to be everything a good PR company should be: proactive, creative, well-connected, energetic, thoughtful, transparent and above all a jolly nice bunch of people,” says Tony Bradley, group communications director, Prime Focus. “From the top down, they have always reacted quickly to our suggestions and requests, and are always available to deal with our sometimes challenging deadlines.”
The lorries handle global assignments through a combination of in-house teams in London, L.A. and Singapore and a partner network, Convoy, with office throughout EMEA.
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