MINNEAPOLIS--Carmichael Lynch Spong has named Maria Reitan partner and head of the firm’s special services group focused on marketing to women. Reitan joined CLS as senior counselor in 2003 after 15 years in television news as a news director, producer, reporter and writer.
Based in the firm’s Minneapolis headquarters, Reitan’s works on the firm’s MasterBrand Cabinets, Scripture Union and Radisson Hotels and Resorts accounts. In addition to her consumer product experience, she has also consulted for clients in both the financial and health care fields.
In her new role, she is responsible for harnessing the group’s award-winning consumer marketing expertise and in-depth knowledge of the female demographic to reach women where they live and where they work on behalf of CLS’ clients.