Corporate, consumer, and healthcare public relations
There are 2,000 public relations firms in Turkey, but only about 20 of them are members of the Turkish Communications Consultants Association and adhere to western standards of ethics and professionalism. Rekta Public Relations, celebrating its 10th anniversary in 2005, is among the leaders, with 25 employees and more than 20 clients, including both Turkish companies and multinationals. The firm offers marketing and corporate communications counsel, with particularly expertise in the consumer, food and nutrition and healthcare sectors. It has served as the Turkish affiliate of international public relations firm Ketchum since 2000.
Founder and president Kaan Berkan is a board member of the British Chamber of Commerce. Melih Nedimoðlu is vice president of strategic planning and a veteran of the advertising industry, having worked with Young & Rubicam, Wunderman, and Manajans Thompson JWT. Arzu Ulutekin, vice president and leader of the brand marketing practice has worked with multinationals such as GlaxoSmithKline and Organon. The most recent addition to the team is Zuhal Elver, vice president and head of corporate and media relations, who joined a year ago with experience in the financial services sector with Ýktisat Bank, Ottoman Bank and Chase Manhattan.
The firm’s clients include P&G (corporate work and the Crest brand, known as Ýpana in Turkey); Boston Scientific, Organon, Dom Perignon, Moet & Chandon, Avaya, Vertu, L’Oreal, World Bank’s Social Risk Mitigation Project. Interesting work include the launch of two new products of L’Oreal, the Turkish launch of luxury mobile phone company Vertu, and a cause related marketing campaign for P&G, in cooperation with the Special Olympics.