In recent years, Rogers & Associates has found itself front-and-center in many of the most high-profile issues in California, establishing itself as one of the state’s top independent agencies, with a range of capabilities that stretches from marketing to crisis management to public education. The last 12 months have been no exception. The firm has been at the forefront of business, political and social issues, continuing its representation of Honda and Washington Mutual; helping deal with a recent transit strike, and managing the state’s anti-tobacco initiative as well as director Rob Reiner’s California Children and Families Commission.
Rogers & Associates takes its strategic counseling role seriously. That means it’s not the kind of firm to tell clients what it thinks they want to hear. With a strong cadre of senior staff, the firm comes up with creative solutions to client problems, cutting through the communications clutter to make an impact. It’s a lesson many at the agency learned while managing cutting-edge social marketing campaigns for state and local government agencies, where the only measure of success is behavior change, but it is now applied across the board for private sector clients also.
Rogers enjoyed another banner year of healthy growth in 2000, up 25 percent and reporting revenues of close to $11 million on the year. New business included an interesting assignment from local PBS affiliate KCET, which had been losing market share and commissioned Rogers to persuade DirecTV to carry PBS broadcasts. Other wins included Tiny Computers, Store of Knowledge, and RealEnergy. Meanwhile, the firm continued its award-winning work for Honda, Washington Mutual, AT&T Wireless, the California Children & Families Commission, and the state health department’s tobacco and AIDS education programs.
The firm also managed to strengthen its senior management team with the appointment of public affairs and issues management veteran Matthew Klink, attorney Barry Liden, and social marketing expert Lawrence Lokman, all as vice president. Also in 2000, Lynne Doll—longtime second in command to agency founder Ron Rogers—was promoted to president, and Manuel Camargo and Shelly Fischer-Holmes were named senior VPs. Finally, the firm opened its first satellite office, in Sacramento, headed by local consultant Karin Caves.