Sawchuk Brown
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Holmes Report
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Sawchuk Brown

Holmes Report

As political power continues to devolve from Washington to the state capitals—particularly cities like Albany, which is among the bellwethers for other states—firms like Sawchuk Brown Associates take on even greater importance. SBA can provide unparalleled insight and access into the political and media communities in Albany, where it has been plying its public relations trade for 22 years. It track record was sufficiently impressive to attract the attention of Golin/Harris International, which named Sawchuk Brown an affiliate in mid-2002 as it sought to strengthen its national public affairs capabilities.
 Meanwhile, the firm set out to strengthen its marketing communications offering, launching a new division led by Mason Tolman, a former senior vice president for Young & Rubicam, that will offer strategic marketing counsel, advertising, creative and collateral services, brand development and corporate identity, media planning and buying, interactive marketing, sales promotions and related capabilities. The agency also formed an affiliate relationship with Zogby International, the opinion and marketing research firm, which will provide polling services for both public affairs and marketing clients.
On the strength side, says one client, “the agency has a commitment to our account and performs well given the limited budget we have to manage PR and related communications efforts.” As for weaknesses, “the biggest is turnover on the account team and the need to educate new members to an understanding of our rather unique position within our industry.”
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