It has become clear in the six years since Saxum Public Relations was founded that chief executive Renzi Stone, whose diverse marketing background included experience in sports marketing and opinion research, is not going to be satisfied with building the leading firm in
Stone has earned recognition in the trade press (he was named one of 15 to Watch by PR News and 40 Under 40 by PR Week) and local media (including Oklahoma Magazine and Oklahoma City Business News) as one of the field’s leading young entrepreneurs, and has built a solid management team, including senior vice president Christina Felton, who heads the firm’s Austin office, and vice president of operations Sara Walker. New in 2008 were two additional senior VPs: Carol Troy, who previously headed corporate communications for Chesapeake Energy Corporation and as VP of community relations for ABC affiliate KOCO-TV and Debbie Schramm, formerly director of investor relations and communications at Tronox and VP of corporate communications at Kerr-McGee Corporation.
The firm serves clients across a broad spectrum of industries, and provides a wide range of capabilities in marketing and corporate communications, with particularly notable crisis management and social media capabilities. Revenues were up 17 percent in 2008, much of the growth driven by the rollout of Maxus and the additional services the creative team can provide for existing clients. Highlights of the past 12 months include working with the First Lady of Oklahoma to spearhead communications efforts in support of Crystal Darkness, a statewide methamphetamine awareness campaign .
The firm also worked with a local division one university led by a charismatic Christian president which faced a giant crisis after innuendos of sexual and business misconduct led to a decline in applicants to drop. Saxum represented another wealthy family that offered a generous donation in exchange for the adoption of new university governance.