No agency in the public relations business has grown more rapidly in recent years that Steve and Paula Mae Schwartz’s firm, and the trend continued in 2000 as the high-tech specialist recorded another year of around 50 percent growth, soaring past $30 million in fees and cementing its position as the second largest independent technology firm (behind only Waggener Edstrom) in the nation.
Schwartz has achieved its success with a simple formula—the ability to deliver comprehensive, targeted, high-impact media coverage on behalf of emerging growth technology companies. The firm is known for its rapid response; it hits the ground running, with an accelerated process for strategic message development and a team of media professionals plugged in to all the relevant trade media. The firm also offers comprehensive analyst relations capabilities, and manages nationwide speakers’ bureaus on behalf of clients. It all adds up to a comprehensive communications effort that delivers a client’s messages to opinion leaders at every level.
During the past year, Schwartz has competed for and won some of the hottest emerging technology companies in the country. Key account wins included: CMGI, Staples.com, CheckFree, StorageNetworks, eVoice, 2Roam, Novell Service Provider Network, OpenPages, and Salary.com. At the same time, the firm continues to handle work for high-profile companies such as Red Hat Software, the market leading developer and provider of open source Linux-based operating system software and services; webMethods, the leading vendor of XML-based solutions for business-to-business e-commerce and integration; and Speech Works International, the leading provider of automated speech recognition software for large-scale, customer service solutions.
The agency accepts retainer clients only, and has a business model designed to ensure that the ‘delta’ between the largest account and smallest account never exceeds 3 to 1. According to Steve Schwartz, the approach minimizes reliance on “anchor” accounts and ensures that the firm’s resources is assigned equally across all accounts, irrespective of billings.