Multispecialist best known for technology work
From its headquarters in Munich, Schwartz Public Relations manages corporate and product PR campaigns in the German-speaking countries (Germany, Austria and Switzerland) for IT, telecommunications and consumer technology clients, most of them the German subsidiaries of U.S. and U.K. companies such as Integralis, Pinnacle Systems, Regus Business Centre, Sage Software, and Tellabs. (The firm also works for companies in the service sector, and the tourism and real estate industries.)
With fees of around €1 million, Schwartz is not the largest technology PR firm in Germany, but it is distinguished by the length of its client relationships—about four years, with PictureTel a client for eight years until its acquisition by Polycom a couple of years ago; by its full service offering, from media relations to internal communications; and by its work ethic. Schwartz is “a PR machine that never stops working, and never stops thinking about how to achieve press coverage,” says William Agush, former vice president of corporate marketing for Global Knowledge Network. Fee income was up about 30 percent over the past year, and the firm was nominated for national and international PR awards for the first time, as well as picking up its first CSR project for the UN’s World Food Programme. Other new clients include MP3 player Trekstor, Jenoptik/Concord digital cameras, Onsite Computer and Bluesocket.
Founder Christoph Schwartz, a veteran of ABC Eurocom and Burson-Marsteller, is involved in strategic planning and day-to-day account management, and is supported by account director Isabel Radwan, who previously worked for IT public relations specialist Interface Communications, and newcomer David Schimm, who joined last year from Waggener Edstrom. The addition accompanied a restructuring of the firm into two divisions, one of which will focus on business-to-business clients and the other of which will focus on the consumer market.
The firm’s in-house account teams supported by freelance PR pros with specific expertise, and are the exclusive representatives in Germany, Austria and Switzerland of Eurocom Worldwide, a pan-European network of independent firms focused on the technology sector, with which it partner on the Det Norske Veritas account this year.