Originally founded more than a decade ago as Interel Public Relations, an Eastern European subsidiary of the highly regarded Brussels-based public affairs consultancy of the same name, Seesame achieved its independence following a management buyout in December of 2005 and adopted its new name in March of this year. But the name was the only change: in all other respects Seesame is the same firm that established itself as an early leader in the Slovakian public relations industry, setting high standards of professionalism, integrity, and client service. It was a founding member of the Association of Public Relations of the
It has also been the leader in terms of size, with fees in 2007 of around
The firm specializes in corporate, product, crisis, and internal communications—new services in the past 12 months include crisis, communication and management training and several online tools—and has expertise across multiple sectors, with the healthcare, energy and food and beverage groups turning in particularly impressive performance over the past 12 months. Seesame has been involved in many of the most significant business projects and privatizations in the Slovak business world over the past decade. Notable clients include Ballymore, Electrolux, Envidom, Henkel, Kofola, Oriflame, Sony, and Wyeth, with new business over the past 12 months coming from Dell, E.ON, Komercní banka, Lundbeck, mBank, Oriflame,
Interesting assignments over the past 12 months ranged from a recycling information campaign on behalf of Envidom, aimed at notifying a broad target audience to return used electric appliances for correct disposal to a reputation management program and marketing campaign for the Ballymore, to a continuing campaign for Wyeth to introduce the PCV-7 vaccination against pneumococcal disease into the national immunization program in Slovakia.
Seesame maintains a close relationship with its former parent company, Interel, through the PROI network, while its independent status allows it to work with several large firms requiring implementation in