SEATTLE—Waggener Edstrom Worldwide has hired Bud Grebey as global corporate practice leader and senior vice president. Based in New York City, Grebey—former vice president of communications and marketing for Sikorsky Aircraft Corp—will spearhead the continued worldwide growth of the agency’s corporate communications capabilities.
Waggener Edstrom’s corporate practice uses its “innovation communications” methodology to assist companies in defining, differentiating and advocating their unique value proposition, reputation and brand character to targeted audiences. Under Grebey’s leadership, the practice will establish a strong New York City presence while expanding in the agency’s current geographic markets in the U.S. and Western Europe and new regions including India, Australia, South Korea and Central Europe.
“As Waggener Edstrom Worldwide continues to grow and strengthen its global corporate practice, Bud’s deep expertise and passion for results are exactly what we were seeking to ensure that we are providing the highest level of service and counsel to our clients,” says Corey duBrowa, president of North America for the firm. “Bud’s experience in crisis communication, corporate image building and reputation management programs across a variety of industries will exponentially add to the agency’s expertise.”
Grebey previously held executive communication and public relations posts with innovative and global companies including Siemens USA, Webvan.com and Levi Strauss & Co. He began his career in Washington, D.C., serving as a press secretary and chief of staff in the U.S. House of Representatives and as a political consultant to the Foreign Ministry of Japan.