Technology, engineering and science public relations
Six Degrees came into existence in May of 2004 as the result of a merger between two well-established firms, Roger Staton Associates and Marbles, but it has a heritage that dates back almost 30 years—when it was one of the U.K.’s first high-tech public relations firms—and a heritage in technology, engineering and science communications that stacks up well against any of its larger competitors. With 15 people—including a veteran leadership team—and fee income of more than £1 million Six Degrees was ranked 20th in the PR Week technology league table, and in the top 100 U.K. PR firms.
The firm offers a broad range of services including the standard marketing communications and media relations capabilities, as well as employee communications, crisis management and analyst relations. With such a range of expertise, it’s not unusual for clients to turn to Six Degrees, over time, for support across multiple departments and divisions, so that assignment that begins with PR could expand to involve marketing and human resources executives, providing counsel and producing collateral through its sister design agency ArtHaus Visual Communications.
Six Degrees has a number of long-term clients on a roster that includes big names such as ABB, Ericsson, Symantec and Convergys. “We’ve used RSA [now Six Degrees] for 28 years,” says Karen Wilds, communications director for ABB. “They understand our business imperatives. They really got under the skin of ABB, to the extent that they produce exactly the right material, in the right context, without even receiving a brief.” Reporters are equally impressed. Says Stephen McClelland, editorial director of Telecommunications International: “Six Degrees has the longest-lasting ‘Tier 1’ client relationships in the industry. It shows the ideal in professional PR evolving with changing client needs; and an appreciation of both client and press community needs.”
Recent engagements include a research driven campaign for new client, Captor group. A time and attendance software company, Captor had struggled to generate widespread coverage outside the trade media until Six Degrees created a story about the money lost to U.K. businesses every year as a result of “desk skiving,” generating coverage in every major national newspaper as well as several broadcast interviews.
Six Degrees is a member of the Eurocom global PR network.