In just two short years, Sloane & Company has established itself as one of the most sought-after public relations and investor relations boutiques in New York, a magnet for technology clients—about half of the firm’s clients come from the tech sector—who want a more strategic approach to communications than is on offer at most of the specialist boutiques.
What Sloane has to offer is a wealth of big agency experience in an energetic, entrepreneurial environment. Founder Elliot Sloane spent six years in the corporate and financial practice at Edelman, and he has surrounded himself with executives who are similarly experienced. In 2000, he brought in senior vice president of corporate technology Whit Clay from Edelman and senior VP of consumer technology Tara Lynch from Edelman, as well as professionals with experience at Middleberg & Associates and Dan Klores & Associates.
Seasoned professionals attract blue-chip clients, and Sloane has added Ciena—which had worked with industry giant Hill & Knowlton—KKR media giant Primedia, and GovWorks, won in competition with a handful of much larger firms. The agency has expanded its client base internationally too, working for companies in the U.K., Israel and Bermuda. Revenues more than tripled for the year, up from $1.3 million in 1999, and Sloane is now one of the fastest-growing PR and IR firms in the country.