Sound PR offers integrated marketing communications solutions—drawing on expertise in events and sponsorships, viral and street marketing, graphic design and field marketing—with public relations at the center. It’s an approach it applies to both miltinational corporations and small and medium enterprises in the Italian market, acoss a range of consumer products and business-to-business categories, with particular expertise in sports, health and beauty, fashion and information technology.
Founded in 1991 and backed entirely by Italian capital, Sound PR is led by partners Matteo Prencipe, general manager, and Alessandra Malvermi, managing partner, both of whom remain personally involved with the firm’s clients. Prencipe has more than 20 years of experience in the communication field and previously founded MaxiMarketing, a public relations firm, and Work in Progress, specializing in event organisation, before merging in 2002 with Malvermi, who had worked as a marketing communications specialist in companies such as Logos and Pirelli and specializing in the fashion business before creating her own firm, Sound Public Relations. They are supported by account director Gianna Avenia, who was an account manager at Text 100 Italy for four years before joining Sound PR in 2003.
The firm is a midsize player in the Italian market, with fees of slightly less than €1 million and a client list that includes The North Face, Provincia di Milano, Advanced Medical Optics, Polar Electro, the Notary Regional Committee of the Emilia Romagna, Canon, SolidWorks, Vocollect. Recent client wins include the Association of Tennis Professionals, and highlights of the past 12 months include the firm’s work for the Notary Regional Committee of the Emilia Romagna, a campaign that improve the image of notaries among citizens culimating in a Congress celebrating the 50th anniversary of the Committee attended by eminent opinion leaders from the worlds of economics and politics.
“It’s a real pleasure to work with Sound’s staff, they are doing a great job both in PR activities and in media relations and press office issues,” says Paolo Facchini, general manager of Polar Italia. “They know the sport market and its key decision makers well, so they allow us to communicate our brand in the right way directly to our target.”
Sound PR is the exclusive Italian member of the Public Relations Global Network, an organisation of independent agencies established in 1992 with 36 members across