When browser pioneer Netscape was acquired by
Sokolsky continues to serve as senior managing director, drawing on her deeply rooted connections within the influencer community and responsible for creating new service offerings, providing ongoing strategic counsel to clients, and new business development, but the day-to-day management of the firm is handled by a strong team led by chief executive Alan Soucy, a Silicon Valley veteran with more than 20 years of experience at companies including Philips Electronics, where he was responsible for establishing Philips’ Mobile Computing Group, and a former Spark client. He is supported by senior managing directors Rebecca Fuller, who heads the firm’s emerging technology practice and Tim Turpin, an OutCast veteran who works with venture capital firms, as well as companies in clean and green tech, enterprise software and search. And a trio of managing directors: Diane Schreiber, Syreeta Mussante, Rachel Bremer (who oversees Sparkpr’s European operations based out of
Today, Spark’s team of 35 delivers deep expertise across 11 industry sectors, four of which—entertainment, consumer electronics, games, and social media and networking—were added within the past 12 months. Revenues grew by better than 20 percent in 2008 to around $7.2 million, with more than 50 new client wins, including Slingshot Labs (a division of Fox Interactive), Spore, CitySearch, Playfish, Wetpaint, Indigo Books & Music, Sungevity, Tiny Pictures, Driverside and Mindjet. The firm continues to work for a host of industry leaders, including Barclays Bank, Blinkx, Electronic Arts, Farecast (a division of Microsoft), various Fox Interactive divisions, Hutchison Whampoa, various divisions of IAC, Index Ventures, MySpace, Sony Playstation, and Virgin Green Fund.
High-profile assignments include The Economist Debate Series (Spark hosted a series of successful online debates for The Economist, ushering the 165-year-old publication online); the MySpace Developer Launch, opening the MySpace platform to new applications; the launch of EA’s most-anticipated new gaming title, Spore, securing coverage in Parade,
Sparkpr is headquartered in