Between them, Alex Stanton and Dorothy Crenshaw have a wealth of big agency experience unmatched at any midsize firm, so it’s not surprising that Stanton Crenshaw Communications has been able to land more than its fair share of marquee clients. Having picked up the coveted $1 million Mitsubishi Motors account in 1999, it followed up in 2000 by landing assignments from Microsoft and Canon Computer Systems and at the end of the year Sharp, which shifted its business from Shandwick to Stanton Crenshaw. The firm also continued to add to its dot-com portfolio, picking up business from CNBC.com, carparts.com, and REI.com as it closed in on $9 million in revenue in its fifth year.
The complementary skills of its founders are the foundation of Stanton Crenshaw’s success. Stanton is a respected counselor, a serious fellow who knows how to talk strategy and makes CEOs and other senior managers comfortable. Crenshaw is one of the industry’s most creative communications, known for her ability to come up with big, outside-the-box ideas. They have surrounded themselves with a team of top quality professionals, including executive vice president Judith Grossman (an Edelman alum), technology and e-marketing VP Jennifer McLean; and VPs Betsy Sagges and Sammie Becker—as well as a host of bright young account execs.
The firm is best known for its work in the new media and consumer marketing arenas, but its expertise extends into high-tech and healthcare, financial services and broad business-to-business communications, with clients ranging from The Weather Channel and Starbucks to Bain Capital and the American Institute of Certified Public Accountants.
Stanton Crenshaw is also earning a reputation as one of the best places to work in the PR business, offering staff at every level a combination of a fun, creative work environment with strategic, challenging assignments. The firm’s “Communication Lab” provides an approach to learning and professional development that’s unusual for a firm of its size.