The Teamspirit Group was founded 13 years ago to focus on the financial services sector, but Teamspirit Public Relations—which supplement’s the agency’s longstanding advertising, direct marketing, digital and media buying capabilities—is just two years old. Over those two years it has grown steadily if not spectacularly, initially focused on clients of its sister companies and more recently picking up standalone PR clients (the split is now roughly 50-50) and expanding beyond its financial services into other professional services, including management consulting and law firm clients, working with major brands such as Britannia Building Society, Deloitte, Gartmore HSBC, Legal & General, Nationwide, Norwich Union and Sheila Wheels. And with the addition earlier this year of Scott Learmouth, formerly head of the financial and professional services practice at public affairs firm hanover, the firm is clearly gearing up for more dramatic growth.
With offices in London and Edinburgh, Teamspirit Group has 55 people—about seven of them in PR, including group account directors Natalie Orringe, Jo Mission and Ursula Delaney—but also has access to senior counselors from parent company Chime’s other agencies, specialists in consumer marketing, corporate communications and public affairs. The firm begins assignments with a consulting and strategy phase that includes positional and perception research, proposition development and sector and competitor analysis; proceeds to implementation, developing action plans and selecting appropriate media; and culminates with delivery, with services including media relations, event management, and media monitoring, with the whole process driven by a belief in integration.
The firm managed the internal and external reputation of Bank of Scotland during its merger with
Teamspirit sees considerable opportunities ahead, despite—or perhaps because of—the current turmoil in the financial markets. Learmouth argues that “hibernation” is not an option for financial services companies in difficult times, in part because of the need to maintain credibility and address trust issues and in part to ensure that customers understand that there are still opportunities, even in a down market.