Two years ago, Text 100 was a powerhouse British technology PR firm with a fledgling U.S. subsidiary. Today it’s a genuinely international specialist agency, with seven U.S. offices and a client list on this side of the Atlantic that includes Xerox (a seven-year relationship) and its spin-off ContentGuard, eCharge, and Oz.com. The agency offers what it calls a “glocal” approach, meaning that each of Text 100’s offices around the world offers first-rate local consultancy services independently, but is prepared to work with other offices in Europe and the Asia-Pacific as the need arises.
The year 2000 saw Text 100 open a new office in New York, headed by former Compaq Computer executive Virginia Cartwright and add an investor relations practice, managed by Traci McCarthy, whose resume includes eight years of IR work in the tech and biotech sectors. The agency continued to add new business, including work for Cambridge Technology Partners, Cisco, Deutsche Bank eVentures, [email protected], Handspring, Microsoft, and the MIT Sloan eBusiness Awards, and revenues rose to $53 million (about 25 percent of the total coming from the U.S.) up better than 50 percent on 1999.
Text 100 continues to employ its “Smart PR” methodology, a strategic approach that provides a closed-loop system linking the client’s business goals with Specific, Measurable, Achievable, Relevant and Timely results. Because Text 100 has grown organically rather than through acquisition, it uses the same approach from office to office, with an unusually high degree of quality control.
The firm continues to be regarded as one of the best places to work in the public relations industry, with one of the best benefit packages in the industry (four weeks paid vacation the first year of service), a 401k plan, telecommuting, flexible work schedules, and a collegial, collaborative atmosphere.