Agency founder Sue Bohle spent enough time at larger agencies (Ketchum, JWT, Burson-Marsteller) to develop a thorough appreciation of what they do right and what they do wrong, and she has applied that knowledge to her own agency, which relaunched in 1987, after a brief but unhappy marriage with a national agency. She learned that clients like to see senior people take a hands-on role, rather than handing their accounts off to junior staffers and she learned the value of professional development—The Bohle Company has a commitment to training that runs as deep as any agency its size.
She also learned the value of focus. The Bohle Company launched with a focus on consumer technology segment, and built a successful business representing clients such as Activision, Earthlink, and id Software (developer of the computer game Doom). In recent years, the firm has expanded its client roster to include business-to-business technology companies and the roster now includes leaders in infrastructure, ASPs, portals, and numerous B-to-B application providers. New client wins in the past 12 months include FrontRange Solutions, Pazanga, and the Virgin Megastore Online. The result is growth for the year of about 65 percent, which will give Bohle fees for 2000 in excess of $5 million.
Bohle has surrounded herself with a strong team of client service professionals—including a trio of VPs who began their careers with The Bohle Company and returned after stints with national agencies—all held in place by a healthy agency culture. In addition to the training program (two mornings and one afternoon a week, covering PR, management, and computer skills) there is an annual offsite meeting for all agency staff and a commitment to promoting from within that makes TBC a place where young technology PR professionals can build a career.