The Gable Group has reinvented itself more than once over its 25-year history, and the last couple of years have seen another transition. Having entered the 90s as an integrated agency with a balance of both advertising and public relations capabilities, The Gable Group is now focused almost 100 percent on PR, and after carving out a niche for itself in the social marketing and cause-related PR arenas a few years ago, the firm has recently refocused on faster growing segments of marketing, including high-tech and the Internet. The changes seem to be paying off. Gable will have its best year in some time in 2000, with growth of around 20 percent and fees of about $3 million.
Major client wins in the past 12 months have included Affinity Internet, Call Wave, the Mortgage Bankers Association, and the U.S. Department of Housing and Urban Development, wins that reflect the firm’s emphasis on the technology sector and also its burgeoning public affairs practice. To accommodate the growth, Gable added new office space in its San Diego headquarters and added a couple of senior-level personnel: Karen Hinton-Looney, former assistant secretary for public affairs and senior advisor to Secretary Andrew Cuomo, and Dana Perino, former broadcast journalist and previously press secretary to the vice-chairman of the House Commerce Committee subcommittee on telecommunications and infrastructure.
What hasn’t changed is founder Tom Gable’s commitment to client service—exemplified by its PR Client Service Manual, marketed by the PRSA—and to a results-oriented approach built around a proprietary methodology it calls I3. The process combines intelligence, integration and impact into a comprehensive method of planning for and delivering superior. The firm also offers a long-range planning process it calls Horizon Management, which allows clients to develop public relations plans with 18-month to two-year horizons.