The Morris + King Company
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Holmes Report
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The Morris + King Company

Holmes Report

One of a new generation of New York public relations firms, The Morris + King Company was launched in 2001 by Andy Morris and Judith King, both veterans of media relations powerhouse Dan Klores, where Morris was a media relations maven leading the dot-com practice and working with clients such as and Excite and King was a branding guru (her client experience includes work with Starwood Hotels, Whole Foods, Banana Republic, Miramax, Target and Hard Rock Hotels).
 Over the past five years, they have created a firm with 15 people, around $2 million in fees, and an eclectic client list—although about 40 percent of the firm’s revenue come from the digital realm (clients include CNBC, Stardoll (a Swedish online community for girls), and Beliefnet. And MKC also has a strong luxury goods practice, which works with Marquis Jet, Ritz-Carlton Club, Pilot Pen and others.
 But what really distinguishes MKC is the firm’s ability to develop and deliver creative ideas much bigger than its size would suggest, such as writing the world’s longest letter for Pilot Pen or helping Marquis Jet secure product placement in the first season of The Apprentice. And those creative ideas have an impact. Says David Carson, co-CEO at “Every time a Heavy story breaks in the press, the ad sales team does a special MKC dance because they know they will close more business that day. The Morris + King Company does a great job positioning us to the media and it shows in the bottom line.” Adds Randy Brandoff, vice president of marketing at Marquis Jet: “Since we hired The Morris + King Company in 2003, Marquis Jet has strengthened its position as the category and brand leader… [The firm’s] exceptional strategic counsel, coupled with its aggressive media outreach, has been vital in building consumer awareness for our brand.”
 Morris and King also take pains to get close to their clients. Most engagements start with what the principals call a “charrette,” during which account leaders may camp out at a client’s offices while developing a communications plan. Even more unusually, the firm has a “clients in residence” program that offers clients the chance to work out of its Manhattan offices—something a less confident firm might consider an intolerable risk.
 The past 12 months saw the addition of a host of new clients including Ritz-Carlton Club, AOL and Mark Burnett’s Gold Rush,, Freewebs, Diversion Media, the M&M’s World Retail Store in New York, Orlando Convention & Visitors Bureau, and Court TV, as the firm grew its media and new media, digital entertainment and luxury and hospitality client rosters. There were new staff additions too, including senior vice president Abbey Nayor, a veteran of the L.A. public relations scene and more recently of Alan Taylor Communications and travel specialist M. Silver Associates; media director Fanny Kim, a former consultant to hospitality, real estate and beauty clients; and vice president Caren Browning, who was senior media director with Hunter Public Relations.
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