With the rise of the northern Virginia technology sector over the past couple of years, one public relations agency—ProMarc—established itself as the market leader, setting high standards not only in program execution and client service but also in agency management. Founder Alisa Fogelman-Beyer created a work environment that was at once entrepreneurial and supportive, attracting a team of bright, enthusiastic, dedicated young professionals to a firm that was among the industry’s fastest growing in 1999 and 2000.
The ProMarc Agency focuses on pre-IPO, fast growth companies in the infrastructure, Internet, e-commerce, enterprise application and telecommunications markets, providing a broad array of services that ranges from brand position to media and industry analyst relations to venture capital development support and partner development and management. It works in close partnership with its clients, developing strategy—it has an excellent business intelligence capability—and then executing against that strategy in real-time.
After leading the D.C. area in growth in 1999, ProMarc enjoyed another banner year in 2000, with fees up more than 125 percent to a little over $5 million. The biggest new business success of the year was the addition of TechTrade, one of the top net market makers in the country, but ProMarc also picked up a major assignment from EqualFooting.com, and continued its work for clients such as Digital Now, Ztango.com, and Paratek Microwave.
The firm’s systems have been able to keep pace with the growth thanks to new developments—the business intelligence team foremost among them—and key hires, including a new chief operating officer (former Deloitte and KPMG consultant Thomas Beyer) and human resources officer. Other key hires include Laurie Head (formerly of Ogilvy) and Robin Baker (formerly of Shandwick) as vice presidents.