Integrated marketing firm
Big advertising agencies have given integrated marketing a bad name. All too often, when traditional ad agencies talked about integration, they meant adding PR and other disciplines on to the existing advertising strategy, rather than adopting a strictly media-neutral approach focused on finding the right solution for the client, regardless of discipline. The Titan Agency (formerly the Titan Network) is different because it launched back in 2001 with an integrated philosophy, because its principals included both advertising and public relations professionals (from Young & Rubicam and Cohn & Wolfe Atlanta), and because of a methodology it calls The Atlas Process, which begins with business diagnostics leading to brand positioning, and then develops strategic programming to support that positioning.
Chief executive Tony DeMartino is a former head of Cohn & Wolfe’s