Tierney Strategic Communications
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Holmes Report
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Tierney Strategic Communications

Holmes Report

Brian Tierney left the political realm in 1984 to create his own public relations firm, which he sold to Foote Cone & Belding. That firm has been through several transitions in ownership to then, but over the years it has grown consistently, and today—as part of the Interpublic family—it ranks as the largest in the Philadelphia market, with revenues (from advertising and a full range of other services) of around $225 million and public relations fees of around $6.6 million.
 Tierney stepped down in 2002, handing over the reins of the agency to a team that included public relations general manager Mary Stengel Austin, but the firm didn’t skip a beat. The firm continues to offer a full range of public relations services—media relations, public affairs, government relations, crisis communications, high-tech, investor relations, website design and a “big ideas” workshop—all woven together to the help clients achieve their business goals. So the firm is equipped to handle a wide variety of assignments, such as rebranding efforts for a long-established line of hair care products; introducing a new termite insecticide into a crowded market through aggressive national media relations; steering one of the nation’s largest utilities through newly deregulated waters; and opening up a new channel for IBM to reach and recruit top college students.
 New business in 2002 included an assignment from Lincoln Financial Group following the naming of the new Philadelphia Eagles stadium as Lincoln Financial Field and crisis and issues management projects the newly appointed Philadelphia School Reform Commission, the Carpenter’s Union and the Archdiocese of Philadelphia. Other new clients included the Philadelphia Coca-Cola Bottling Company and Bayer Environmental Science’s pest control and turf/ornamental businesses—the agency’s largest account.
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