Twenty Four Seven PR
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Holmes Report
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Twenty Four Seven PR

Holmes Report

 The Polish word “prosto” translates as simple, direct, straightforward, transparent—and it’s a word that describes Twenty Four Seven’s approach to public relations. It’s an approach clients appear to appreciate: the Polish business magazine Home & Market surveys clients’ views of public relations firms each year, and Twenty Four Seven has been number one for two of the past three years and in the top five for each of those years. 

Twenty Four Seven was founded in 2000 by Dorota Zmarzlak, formerly an account executive on the McDonald’s business at PR Partners. After that firm ceased operations, she established her own firm, serving the McDonald’s account, and with partner Dirk Aaarts (formerly on the client side with Palm Breweries and PepsiCo has seen that firm grow into one of the leaders of the Polish market, doubling in size over the past three years and ending 2007 as a top 10 firm in Poland. A key addition last year was Sylwia Bilinska, a senior consultant with a strong pharmaceutical industry background. 

The firm is best known for its creative consumer work, with expertise in media relations, community relations, events and internal communications, but last year—following the addition of several assignments from Microsoft—saw the development of a strong business-to-business capability and the appointment of Bilinska this year saw the emergence of a healthcare practice. .Major clients include McDonalds and the Ronald McDonald Foundation, Arcelor/Mittal Steel, eBay, Wizz Air, Diners Club, Citibank, and the Polish recycling organization PSR, with new additions over the past 12 months including Wedel, part of Cadbury Group (one of the biggest consumer pitches in

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