Corporate and financial PR, with growing marketing capabilities
Twister was formed in October of 2004 by the merger of D&C Financial Communications, the Italian subsidiary of Omnicom’s Doremus & Company financial consultancy) and Tandem, a corporate communication and marketing company. With its headquarters in Milan and an office in Rome, Twister is one of the top five Italian public relations companies, with income of €3.3 million in 2004, and is led by a team of five shareholders: Fabio Raineri, Gabriele Lucentini, Arnaldo Ragozzino, Mauro Ricci, and Monica Maderna.
D&C was historically best known for its work in the corporate and financial communications arena, having won major Italian PR awards for its work in online financial communications for clients such as Benetton and Merloni Elletrodomstici, and supplementing its media and investor relations capabilities with a financial advertising unit and annual report production capabilities. The addition of Tandem brought expertise in marketing communications, most notably for luxury goods companies, and in the corporate social responsibility arena.
Clients include major corporations such as Benetton, Breda Energia, Ferrovie Dello Stato, Harry Winston, Siemens, and Sorin Biomedica; and financial services firms such as Banca Fideuram, Banca Generali, Banca Mps, Banca Popolare Di Milano, Barclays Capital, Credit Suisse (Italy), Goldman Sachs, and HSBC. Interesting assignments included crisis communications for Benetton in the wake of a profit warning; international media relations on behalf of Ferrovie dello Stato involving a European public affairs challenge in Brussels; and marketing communications activity on behalf of Iconcard.
The firm is a member of financial services PR network GFC/Net, which includes 14 independent communication firms in Europe, the U.S., and Asia, and otherwise works through partners and affiliates for international assignments.