One of the first independent public relations firms in Bulgaria, United Partners was established in 1996, the year a major economic downturn led to the fall of the socialist government and a renewed commitment to economic reform. Since then, the Bulgarian economy has improved steadily—an average of 4 percent growth over the past five years—and United Partners has grown to become of the biggest and best PR firms in a developing market.
The firm has been named the best public relations agency in Bulgaria (based on research by the weekly newspaper Capital) for each of the past three years, earned a Golden World award from IPRA for its work on behalf of Procter & Gamble, and recently announced a partnership with the London School of Public Relations, which is dedicated to training and educating public relations professionals in the developing markets of Eastern Europe. Founding partners Maria Gergova and Gergana Vassileva, both active in IPRA, will be leading classes when the school makes its Bulgarian debut in October.
The firm’s client list includes P&G (a client for eight years), Diageo, Lufthansa, Philips, Johnson Wax, Intel, and Bulgarian Telecommunications. New clients added over the past 12 months include Western Union, Coty, ING Bank, and Bunge. On the corporate front, the firm handled the 10th anniversary of ING in Bulgaria, picking up national PR awards for a campaign that saw the company’s headquarters wrapped in its corporate colour orange. In the consumer arena, the firm continued its work on the Pantene Beauty Awards for professionals working in the beauty industry.
United Partners is the Bulgarian affiliate of international public relations consultancy Manning Selvage & Lee.