Full-service public relations consultancy
When Van Luyken opened its doors in 1978, among the first clients through those doors were Coca-Cola and Masterfoods. The fact that those two companies are still clients today—Van Luyken represents Masterfoods brands including Mars, M&Ms, Snickers, and Uncle Ben’s in the Dutch market)—while maintaining similar long-standing relationships with Bayer, Lufthansa, Opel, construction company Ballast Nedam and Schipol Group (which manages Amsterdam airport) is a testament to the firm’s ability to manage client-agency relations and deliver results over time.
Van Luyken is a full-service consultancy with expertise in corporate communication, marketing public relations, internal communication, media relations, public affairs and lobbying, financial communication, crisis communication, and environmental issues. It also maintains an external network of specialists that includes journalists, copywriters, designers, photographers, illustrators, audio-visual producers and event planners, delivering comprehensive communications solutions beyond straightforward public relations.
The firm has six partners: Jan Hendrik Wiggers, a former NRC Handelsblad reporter who specializes in financial public relations, investor relations and M&A communications; Erik Visser, a former business journalists who leads the marketing communications practice; 15-year news veteran Frans van den Mosselaar, who specializes in employee communications and the healthcare sector; Jaap de Jong, who specializes in internal publications; crisis communications specialist Hans Weijel, a former broadcast journalist; and Raoul Hoyng, an expert in media and presentation training who was formerly with KLM and broadcast network AVRO. They supervise a team that includes six consultants and six supporting staff, and has consolidated slightly in recent years as a result of the downturn in the Dutch economy.
With the Dutch market showing signs of recovery, the firm enjoyed a better year in 2004 and 2005 has started even more impressively, with new business successes over the past 12 months including ANWB, a Dutch association providing information, advice and help on products and services in the areas of recreation, tourism, traffic and transport; international brewing company Heineken; Stichting Informatie Dierproeven, a foundation providing offers information about animal testing; diversified technology company 3M; and Kruidvat, a chain of drugstores has over 800 shops in Belgium and The Netherlands.
The firm works on regional programmes through two networks: financial communications specialist GFC/net and PROI, which includes some of the leading independent PR firms in major markets around Europe.