Full-service PR firm with strong technology expertise
When Burson-Marsteller veteran Tibor Szentgyörgyi launched Vision Communications in Budapest in 1999, the technology sector was booming and even a relatively small, developing market such as Hungary could support a specialist firm focused on the IT and telecommunications industries. Vision went to work for a list of clients that included Avaya, Lucent, Matra-Nortel, and Siemens. But when the tech boom came to end, Vision was forced to diversify, moving quickly into the infrastructure (transport and logistics), services, public and the healthcare (pharmaceuticals and medical technology) sectors and developing a full-service offering that includes public relations, creative services, promotions and direct marketing.
Szentgyörgyi, whose experience also includes journalistic and digital marketing positions, is managing director of the firm, while account directors Zsuzsa Bertók (formerly of TVK, one of Europe’s largest plastic product manufacturers) and Attila Szabó (responsible for the firm’s healthcare clients) help to lead a staff of 10 serving a client list that includes Fujitsu Siemens Computers, EADS, GE Healthcare, DNV and a major public sector effort called the Operative Program for Regional Development.
On the international front, Vision is a member of the Eurocom public relations network, through which is provides pan-European services to Det Norske Veritas and Pfizer. The firm has also partnered with Six Degrees in the