Technology PR specialist
The past five years have been difficult ones for technology companies everywhere, and
different from the boom years their older competitors enjoyed in the 90s—has imposed a new kind of discipline, resulting in a focus on lead generation and business results. VolumePR, founded in 2001 by AlexanderOgilvy veteran Elizabeth Robinson, is an example of this new breed.
Several elements have helped Volume stand out from the competition. One is its commitment to staffing accounts with senior professionals—senior account executive and above—only. Another is the focus on sales, including the design of messages that will generate materials of direct use to the company’s sales force. And another is its approach to telling a client’s story, which includes not only a disciplined approach to messaging that involves leading market analysts in the process but also an unusual degree of focus on the visual element—how the story is presented.
The approach has attracted clients from